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Who we are?
We are a Palestinian international firm selling branded Palestinian products, with an office in Switzerland. It was founded in 2021.
Our products represent the love we have for the land of Palestine. Buying our products gives the customer a real satisfaction as if they have visited Palestine and enjoyed unique moments there by doing their shopping. It ensures a decent life for local farmers and producers, and represents an ethical engagement toward the Palestinian people. It represents a proof of commitment and belonging to our just cause. We sell high quality branded Palestinian products to pro-Palestinians and sympathizers in Europe and elsewhere.
We offer for pro-Palestinians and sympathizers in the diaspora and in Europe the opportunity to make a proof of commitment and to show their belonging to the Palestinian cause, through buying quality branded Palestinian product, to be involved in the economic development efforts.
Consuming our authentic branded products not only gives our consumers a unique feeling of satisfaction as if they had visited Palestine and enjoyed unique moments there, but also an act to ensure a decent life for local farmers and producers.
When you buy the Palestinian product, be sure that you are consuming a halal product, and we are working to provide organic, sugar-free and environmentally friendly products.
Founder:
Al-Wessam International for Digital Marketing is a family-owned company specialized in e-commerce. Its mission is to promote Palestinian products abroad and help local producers have a better quality of life. The company was founded in 2021 by a passionate environmental economist, with a solid experience in data analysis and several years of experience in international cooperation. The founder has worked on developing Arab-Swiss economic relations and has a wide network in Switzerland and the Arab world. The idea of establishing Al-Wessam company was born from the desire to promote Palestinian products abroad through a brand that guarantees adherence to international quality standards, to create trust and enable the access of Palestinian products to global markets. This will allow local producers to improve their production capabilities and guarantee them appropriate financial returns. Sustainability is a core value to the founder. Accessing foreign markets will allow economic growth in local communities and will enhance capacity building and social development in the long run.
Our vision:
We are looking to be a marketplace for the Palestinian products and a gate to do business between Palestine and Europe. This will enable local Palestinian producers of selling their products, which is a real support to Sustainable Development Goals (SDGs) especially the 1st, 8th and 12th goals, poverty eradication, decent work and economic development and responsible consumption and production, and the steadfastness of the Palestinian people. 
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1 Also known as the Global Goals, were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.
Our values
| Authenticity | Excellence | Sustainability | ||
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| We are committed to offering 100% authentic Palestinian products to allow consumers to enjoy a good, authentic taste of traditional Palestinian products. | We work to adhere to international quality standards in order to maintain high quality products. | We are keen to work with local producers, in order to allow the sharing of the fruits of economic growth for a wide segment of the population in order to achieve economic growth and sustainable development. |
Contact:
Al- Wessam International for Digital Marketing
Headquarter
Next to the Arab Bank / main branch
Dr. Riyad Al-Shalabi complex / 2nd floor
Tulkarm – West bank, Palestine
E-mail: info@ardalkhair.ch
Tel: 00970592201367
Geneva
C/o Cogestra Laser SA, 144, route du Mandement
1242 Satigny / Geneva – Switzerland
Tel: 0041765748105
Why Palestine?
Palestine is the cradle of messages and the country of civilizations. It is the country of goodness, figs, olives, almonds, peaches, pomegranates and dates. It has distinct products that have been inherited for generations, reflecting the experience of grandparents and the creativity of grandchildren.
Historians of ancient times agree that Palestine has the oldest city in the world, Jericho, and the first agricultural settlement to appear with a social organization and a productive economy. Banana farms, watermelons, oranges, and grapefruits are Jericho’s most famous agricultural products.
According to UNESCO, “the first permanent settlement on the site of Jericho developed near the Ein es-Sultan spring between 9,500 and 9000 BCE. Jericho is described in the Hebrew Bible as “the city of palm trees.”
Palestine has been throughout the ages and is still the focus of the world's attention to this day. and has witnessed several types of conflicts. Based on what the American historian James Henry Breasted mentioned in his book “Antiquity”, there is no doubt that this struggle over Palestine has economic reasons as well, because of its unique geographical location, to which goods were brought from all parts of the earth, east and west, and trade caravans traveled to and from Palestine, carrying various goods of all that one needs.
Agricultural products major sources of income
The agricultural sector has been on decline over the past decade due to numerous economic and political challenges. Nevertheless, the sector remains of great significance to the Palestinian people due to both the sector's traditional role in the Palestinian society and its economic footprint. Even though the development of the sector faces many obstacles it continues to be characterized by strong economic potential. First, many of the Palestinian agricultural products have secured good markets both locally and in the other regions. Agricultural products are among the major sources of foreign income, accounting for around 18% of the total exports of goods. Second, the sector has traditionally been one of the main employers for the Palestinians. Given the high availability and affordability of the labour force, agricultural production can be scaled up at a comparatively low cost.
Main obstacles to developing the agricultural sector are the pressing need to resolve numerous local land disputes between the Palestinians and the Israelis, there is also a need to ease the regulation on the water supply and the imports of fertilizers.
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2 American archaeologist and historian James Henry Breasted speaks about this in his book Antiquity, saying: “Palestine has been able to gather in its markets people from every country, nation, and tongue. One can witness in those markets what the Egyptian handmade of the most precious jewels, various copper vessels and various ivory products, The pottery of the Aegean islands, the red Hittite ceramics, and the Babylonian wool products. The common means of transportation were the donkeys that were seen here and there, that disturbed with their loud voices above the noise of the markets. They were brought from the banks of the Nile and the Euphrates... And since Palestine is considered the bridge between Asia and Africa, there were mixed civilizations in it. Egypt, Babylon, Phoenicia, the Aegean countries and Asia Minor blended in a style unparalleled from the ancient East. And as trade met, the warring armies met on their land.
Medjool Dates
Medjool Dates is one of the main crops in Palestine. Medjool Dates has a sweet, creamy taste. Consuming Palestinian Medjool dates brings you back to your childhood habits because of its sweet taste like candies. It gives you positive social and ethical feeling as it connects you with the local Palestinian producers of Medjool Dates.
For those who are looking for energy, good taste, healthy food, good habits, career achievement, healthy family, and good morals.... then they have to adopt Palestinian Mejdool dates.
Medjool Dates has a sweet, creamy taste. Consuming Palestinian Medjool dates brings you back to your childhood habits because of its sweet taste like candies. It gives you positive social and ethical feeling as it connects you with the local Palestinian producers of Medjool Dates.
100% Palestinian dates
People used to find on store shelves or on electronic sales platforms the Mejdool dates coming from Israel, but at “Ard AlKhair” we are keen to provide 100% Palestinian products. We came from there to make a way for the Palestinian products amid the crowds of Israeli products. We help distinguished high moral consumers who want to play a positive role in supporting the local Palestinian farmers of Mejdool dates, who are facing the oppression of the Israeli occupation. We ensure that the local producers get faire prices that guarantee them a decent life.
The Medjool dates also reflect the blessing of the good Holy land of Palestine. The Palestinian Medjool dates are considered one of the finest dates in the world, as they are of high quality and have a particularly large size and their ability to resist natural conditions so that they can be kept for several months without losing their nutritional value. Moreover, Medjool dates have a distinctive creamy taste. What adds strength and attractiveness to Mejdool dates is the proper way in which they are dealt with even before their maturity. Local producers are taking care of the health of the palm trees and they cover Mejdool dates with bags to protect them from insects and other agricultural pests. Medjool dates are picked manually and transported, sorted and packed using the latest technologies and according to international quality standards. Dates are stored in frozen warehouses at a temperature of 18 degrees below zero. The Palestinian Medjool date producers are keen to control quality and follow all procedures that are in line with the requirements of international quality systems, and they have ISO (14001) quality certifications.
Foreign trade is essential for the Palestinian economy
Palestine has a negative external balance on goods and services. In 2016 it equaled -$5.2 billion. Both the imports and the exports of goods and services grew continuously since 2009. Overall, Palestine exports 196 products with revealed comparative advantage, including commodities, manufactured goods, and agricultural products. The major destinations of the Palestinian exports are Israel, Jordan, and the UAE. The major origins of imports are Israel, China, and Turkey.
The Palestinian Central Bureau of Statistics (PCBS) figures show that poverty rates are increasing in the occupied Palestinian territories in 1967, reaching 43.9 percent. The prevailing unemployment rate was highest among young people aged 15-24 years, reaching 64.7 percent. The poverty rate in the Gaza Strip reached 53.0 percent in 2017, which is more than four times the poverty rate in the West Bank, which is about 13.9 percent.
Unemployment rates have drastically proliferated, all donor programmes have failed to resolve unemployment and relevant issues within Palestinian society, most particularly in the Gaza Strip. There is a need to create a decent work.
Foreign trade sector plays an important role in the Palestinian economy, both in terms of its size or its structural and developmental impact, because of many factors related to its impact on the different economic branches, the labor market, the balance of payments, and price levels on one hand, and its primary role in providing the local market of its needs from different intermediate products and consumer goods.
The Palestinian foreign trade sector suffers from deep structural distortions resulting from the policies used by the Israeli occupation during the past decades. The overall structure of the Palestinian economy is based on a weak production base and infrastructure due to its economic dependence on the Israeli economy. Another imbalance that the Palestinian economy suffers from is the gap between GDP and Gross National Product, and if we look at GDP data, we find that total consumption exceeds GDP. In the same time the Palestinian labor market suffers from the dependence on Israeli labor market, which has serious repercussion on the economy because of repeated closures.
Following Oslo Agreement, the Palestinian Authority has given political and economic powers in the autonomous areas in the West Bank and Gaza Strip, an atmosphere of optimism began to prevail in the Palestinian areas, and these areas witnessed a relative recovery from economic activities due to the influx of aid from donor countries, and consequently the public spending increased du to need to establish government institutions and Infrastructure projects, and other spending related to establishing law and regulations. With the beginning of the transitional period, the Palestinian Authority signed many economic agreements with neighboring countries and the United States and Europe (the European Partnership Agreement). However, the most important of which is the Paris Economic Agreement, which unfortunately led to the consolidation of the economic dependence of the Palestinian economy on Israel. The Palestinian trade policies and the concluded economic agreements did not help to expand and diversify the local production base, but rather led to a decline in the competitiveness of Palestinian products against imports and an increase in the chronic deficit in the trade balance during the period 1995-2000 due to an increase in imports of consumer and manufactured goods.
ArdAlkhair Brand :
With ArdAlkhair Your Conscious is Tranquil
We are a Palestinian brand selling Palestinian products, with an office in Switzerland. Our products represent the love we have to the land of Palestine, and constitute a real support to Sustainable Development Goals (SDGs) in Palestine especially the 1st, 8th and 12th goals, poverty eradication, decent work and economic development and responsible consumption and production.
Buying our products gives the customer a real satisfaction as if they have visited Palestine and enjoyed unique moments there by doing their shopping. It ensures a decent life for local farmers and producers, and represents an ethical engagement toward the Palestinian people. It represents a proof of commitment and belonging to our just cause. We sell high quality branded Palestinian products to pro-Palestinians and sympathizers in Europe and elsewhere.
When you buy the Palestinian product, make sure that you are consuming a halal product, and we are working to provide organic, sugar-free and environmentally friendly products.
____________________________________
3 Also known as the Global Goals, were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity.